Privacy Policy

The Latent Image

Website privacy policy

This website is operated by THE LATENT IMAGE. The privacy of our users is extremely important to us and therefore we encourage all users to read this policy very carefully because it contains important information regarding:

Who we are; 

How and why we collect, store, use and share personal information; 

Your rights in relation to your personal information; and 

How to contact us and supervisory authorities in the event that you have a complaint. 

Who we are

THE LATENT IMAGE (‘we’, ‘us’, ‘our’) collect, use and are responsible for storing certain personal information about you (‘you’, ‘your’, ‘yours’). 

The personal information we collect and use 

Personal information is information which you can be identified from (and does not include any anonymised forms of information).

Types of personal information we collect

We may process the following types of personal information in relation to you: 

Email addresses, Postal and Billing addresses, Phone numbers. 

How your personal information is collected 

This section describes how the above types of personal information are collected by us. Your personal information will be collected as follows:

Personal information obtained from you directly

We will sometimes obtain information from you directly, including when you: 

Subscribe to the news letter, purchase a product, create a user profile, contact us using the contact forms on our website. 

Personal information obtained by use of cookies or other automated means

We will sometimes obtain information via automated technology. This shall be by use of cookies and other similar technology. A cookie is a small text file which is placed onto your computer or electronic device when you access our website. Similar technologies include web beacons, action tags, local shared objects (‘flash cookies’) and single-pixel gifs. Such technologies can be used to track users’ actions and activities, and to store information about them. Usually this will be in order to monitor and obtain information regarding: 

How many times a user visits the website, which pages a users visits, traffic data, location data. 

On the first occasion that you use our site we will ask whether you consent to our use of cookies and/or other similar processing technologies. If you do not consent, such technologies will not be used. Thereafter you can opt-out of using cookies at any time or you can set your browser not to accept cookies. However, some of our website features may not function as a result. 

For further information on our use of cookies and other similar technologies, please see our policy document as described below.